Using search trends to stay ahead of the curve

Skill:

Level:

    • Narrow parameters, create comparisons and overlays and discover what local audiences are looking for in real time.

    Below, read or download the handout from the session.

    Gannett-tools-recapDownload

    More training on SEO:

    Converting criminal justice coverage to social justice coverage

    A conversation around how social justice storytelling can help humanize even the most tragic of stories and how we can ensure our reporting serves both our communities and our readership goals.

    Skill:

    Level:

    • Covering retail and inflation

    Learn how to use tools like Google Shopping, Keepa and CamelCamelCamel to track prices. Also: How to use the Consumer Price Index, use inflation calculators and other tools for tracking prices and fraudulent online sellers/reviewers.

    Skill:

    Level:

    • Data visualization: InfoGram 201

    Students will use datasets to build more advanced maps and single chart graphics.

    Skill:

    Level:

    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

    Skill:

    Level: