Using search trends to stay ahead of the curve

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    • Narrow parameters, create comparisons and overlays and discover what local audiences are looking for in real time.

    Below, read or download the handout from the session.

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    SEO Champions – October 2021 Deep Dive

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    • Election SEO resources

    Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.

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    • Reporters toolkit for search

    Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    • News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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