Reporting on the Census

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    • Download the presentationDownload

    On or potentially before Aug. 16, the 2020 Census results will go public. How can you turn these data points into stories? Within hours of release, the Digital Optimization Team will share spreadsheets and searchable maps that will help the entire USA TODAY Network understand changes in their communities. 

    More training on Reporting & Writing:

    Reporters toolkit for search

    Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    • News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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    • Conversational headlines

    Getting readers to tap your story starts ​with a headline that makes them a promise​.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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