Many newsrooms have historically focused on white, Christian, cisgender, heterosexual men when selecting story angles and choosing who to interview for stories on sports, politics, education, culture, courts and law enforcement and many other beats. But when reporters overlook women, LGBTQ people, Asian Americans, Black people, Latinos, disabled people, immigrants, Muslims, atheists and other often overlooked communities, they are missing the stories of this increasingly diverse nation and missing out on the chance to win over readers from those communities. At the same time, surface-level outreach to these communities is not appropriate. Reporters must build trust with sources in diverse communities, especially those outside their own, by staying educated on issues important to these communities and talking to well-known and everyday people in these communities. Every story must have diversity of sources. It is not acceptable to publish a story that does not include people from underserved communities. Writing a story about how billionaires are getting rich from the COVID pandemic? Talk to a Latino economist and/or a Black billionaire. Writing about how parents are tired of hanging out with their kids after quarantine? Talk to an Asian mom, a parent who is non-binary and a Jewish family therapist. Doing a story on the best TV shows to binge watch this August? If all the TV shows only feature white, cisgender people, then that story is not ready for publication.
During this session, enterprise reporters Romi Ruiz, Marc Ramirez and Jessica Guynn will talk about how they work to build trust with diverse audiences and find story ideas about communities that represent different experiences in the United States.
More training on Reporting & Writing:
Converting criminal justice coverage to social justice coverage
A conversation around how social justice storytelling can help humanize even the most tragic of stories and how we can ensure our reporting serves both our communities and our readership goals.
Covering retail and inflation
Learn how to use tools like Google Shopping, Keepa and CamelCamelCamel to track prices. Also: How to use the Consumer Price Index, use inflation calculators and other tools for tracking prices and fraudulent online sellers/reviewers.
Don’t count words. Make your words count.
Writing concise, to the point stories isn’t about cutting until you’re under the limit. It’s about writing the story with the right words and nothing more. We’ll talk about finding the one thing that will drive your story, how a zero draft can start you in the right place, the magic of reading aloud and the secret sauce of short yet authoritative writing (that one, as they say, may shock you).
Data visualization: Canva and Venngage 201
Students will use a set of data points and data sets to build static and interactive graphics. We also will show how Flourish interfaces with Canva, since Canva now owns it.