Audience engagement is a critical aspect of SEO. If people bounce out of your content too quickly or have a negative experience, you won’t retain top rankings for long. This sessions discusses ways that journalists can turn short-term scanners into engaged readers who want to return to your site over and over again.
More training on SEO:
SEO Champions – November 2021 Deep Dive
The Team discusses gallery and image optimization, holiday season evergreen and optimizing the Field of Dreams game.
SEO Champions – October 2021 Deep Dive
The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]
Election SEO resources
Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.
Reporters toolkit for search
Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.