Audience engagement is a critical aspect of SEO. If people bounce out of your content too quickly or have a negative experience, you won’t retain top rankings for long. This sessions discusses ways that journalists can turn short-term scanners into engaged readers who want to return to your site over and over again.
More training on SEO:
SEO Champions – January 2022 Deep Dive
The team discussed Why YouTube was such a good opportunity for our newsrooms and went through the Anatomy of a YouTube SEO Win. Tim Gardner went through SEO best practices for Winter Olympics and Paul Berry […]
SEO Champions – November 2021 Deep Dive
The Team discusses gallery and image optimization, holiday season evergreen and optimizing the Field of Dreams game.
SEO Champions – October 2021 Deep Dive
The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]