Search champions — April 2021 deep-dive

Skill:

Level:

    • How USA TODAY dominated stimulus check search, NFL Draft and March Madness planning, how the Indy Star and Midwest DOT worked together on search and more.

    NFL Draft 2021Download
    Log file analysis 10-minute trainingDownload
    March Madness 2021 SEO champs updateDownload

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

    Skill:

    Level:

    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

    Skill:

    Level:

    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

    Skill:

    Level:

    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

    Skill:

    Level: