Tracking diverse content has become increasingly more relevant to understanding how your site is performing with target audiences. For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
We focus on what the key diversity tags are and examples of how to use them properly.
We also learn how a site challenged to grow audience relies on tagging as part of an ongoing strategy to raise the proportion of stories for communities of color.
We welcome as trainer Len LaCara of Rochester, a Gannett senior content strategist with a deep knowledge base in content strategy and understanding metrics.
More training on Diversity & Inclusion:
Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Antisemitism briefing by the American Jewish Committee
We will discuss the history of antisemitism, where it comes from and its evolving nature. We will discuss how to recognize subtle and blatant forms of antisemitism so that reporters will be able to recognize it when they see it.
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
Understanding the Fault Lines framework for diversity, equity, inclusion and belonging
Jean Marie Brown of Texas Christian University and the Maynard Institute explores the Fault Lines themselves and reflect on how the framework has been used to shape Table Stakes challenges.