Tracking diverse content has become increasingly more relevant to understanding how your site is performing with target audiences. For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
We focus on what the key diversity tags are and examples of how to use them properly.
We also learn how a site challenged to grow audience relies on tagging as part of an ongoing strategy to raise the proportion of stories for communities of color.
We welcome as trainer Len LaCara of Rochester, a Gannett senior content strategist with a deep knowledge base in content strategy and understanding metrics.
More training on Audience Engagement:
Mapping tools that reveal inequalities in our communities
This will use Census data and two new network tools: Diversity Dashboard and Pass the Mic, to see where stories land and how to cultivate follow ups with sources.
Protected: Finding diverse sources
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Conducting a source audit and building a diverse source database
You likely know the racial and ethnic makeup of your newsroom, but what about your sources? Let’s talk about why diverse sourcing is important, how to find out how well your sources represent your community and ideas on creating and retaining those sources.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.