Tracking diverse content has become increasingly more relevant to understanding how your site is performing with target audiences. For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
We focus on what the key diversity tags are and examples of how to use them properly.
We also learn how a site challenged to grow audience relies on tagging as part of an ongoing strategy to raise the proportion of stories for communities of color.
We welcome as trainer Len LaCara of Rochester, a Gannett senior content strategist with a deep knowledge base in content strategy and understanding metrics.
More training on Audience Engagement:
Community engagement for underserved communities
Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.
Ramadan Guidance for employees
Here are some tips for an inclusive atmosphere for your Muslim colleagues.
DEI tagging for editors and producers
As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.