Digital subscription strategies for small and mid-sized newsrooms

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    • Editors of small and mid-sized newsrooms take part discussion on digital subscription strategies that work in smaller markets. We’ll share metrics, best practices and ideas to try.

    Digital subscription growth at community newspapersDownload

    Here’s a Zoom recording of the session. Passcode: %gBq8gji 

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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