Diversifying our readership, content and workforce

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    • All 10 of our active Table Stakes challenges are, in their own ways, designed to help us diversity our staff, our content and our customer base. Rochester’s work over the last year gives us a sturdy platform on which to build. In this conversation, we looked at what Rochester achieved, what obstacles they still face and how any of the other 10 challenges might lead to our next big breakthrough in pursuit of diversity and inclusion.

    How Rochester applied the tools of performance-driven change to get resultsDownload

    More training on Diversity & Inclusion:

    Mapping tools that reveal inequalities in our communities

    This will use Census data and two new network tools: Diversity Dashboard and Pass the Mic, to see where stories land and how to cultivate follow ups with sources.

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    • Protected: Finding diverse sources

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    • Conducting a source audit and building a diverse source database

    You likely know the racial and ethnic makeup of your newsroom, but what about your sources? Let’s talk about why diverse sourcing is important, how to find out how well your sources represent your community and ideas on creating and retaining those sources.

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    • News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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