Focusing our newsrooms on digital subscriptions

Skill:

Level:

    • The truest sign of our health as a business and the fulfillment of our mission: paying subscribers. In this conversation, learn how your newsroom can keep existing customers and win the business of new ones.

    Highlights about engagement and loyaltyDownload
    Overview of the “hybrid” modelDownload

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

    Skill:

    Level: