SEO Boot Camp 2: What is Keyword Diversity?
This simple explainer helps newsrooms understand the importance of targeting sub-topics in search.
More training on SEO:
How to move searchers through the subscriber funnel
Using your unique content to turn visitors into subscribers.
How to use heat maps
Heat maps are a great resource to help determine the best times for publishing a story.
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.