Keyword Diversity In-Depth

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    • SEO gurus Sandy Schlosser and Kyle Sutton discuss the importance of keyword diversity to a robust SEO strategy. Session includes a live demo showing journalists how to monitor your site’s keyword diversity in Google Search console.

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    Watch the video in Microsoft Stream

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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