Keyword Diversity In-Depth
SEO gurus Sandy Schlosser and Kyle Sutton discuss the importance of keyword diversity to a robust SEO strategy. Session includes a live demo showing journalists how to monitor your site’s keyword diversity in Google Search console.
More training on SEO:
How to move searchers through the subscriber funnel
Using your unique content to turn visitors into subscribers.
How to use heat maps
Heat maps are a great resource to help determine the best times for publishing a story.
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.