Understanding our target audiences

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    • What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.

    Most important content to Family Forward and Know the score readersDownload
    Watchdog story planning checklistDownload
    Know the Score posterDownload
    Family Forward posterDownload

    More training on Audience Engagement:

    Protected: Scrape-a-palooza and Google Flourish

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • Protected: Advanced sports coverage using Google Earth Pro

    There is no excerpt because this is a protected post.

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    • Protected: Google Finance scraping and other tools for business beats

    There is no excerpt because this is a protected post.

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