Understanding our target audiences
What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.
More training on Audience Engagement:
Google Earth Studio
Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.
Curate newsletters that win with readers
Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.
Develop an audience plan for a big winner in the making
Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.