|We know it’s been a challenge to plan for the elections amidst all the other breaking news happening in 2020. But if you’re a journalist who is working hard to be a reliable source for your community during this election season, don’t let your work be discarded as part of “the media.” Instead, defend your coverage, explain it, and demonstrate to your audience why you’re a credible source. Trusting News wants to help support you in doing this crucial work in as many ways as we can. That’s why we’re excited to share a new resource with you all — a FREE SMS course with tips for earning trust with elections coverage. Through the 10-day course, you’ll learn about common misassumptions people make about your journalism and how you can defend your credibility and earn trust with your audience as you cover local and national elections. The course includes tips and resources on topics like:|
– Defending your work
– Telling your own story
– Meaningfully engaging with users
– Getting credit for the ethics and fairness behind your coverage
Additional resources from Trusting News
Get 10 days of trusted elections tips through text message: bit.ly/trustworthyelectionsms
More training on Ethics & Standards:
Reporters toolkit for search
Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Reporting with Pinpoint
Learn how to probe through millions of documents, including audio, video, PDFs and more, to find patterns or that proverbial needle in a haystack. You’ll see case studies of how Gannett journalists have used this software to break big investigative stories.