Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

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    • Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

    This presentation looks at an array of A/B-tested headline alternatives, and explores why certain options won out over others.Download

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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