Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

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    • Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

    This presentation looks at an array of A/B-tested headline alternatives, and explores why certain options won out over others.Download

    More training on Audience Engagement:

    Mapping tools that reveal inequalities in our communities

    This will use Census data and two new network tools: Diversity Dashboard and Pass the Mic, to see where stories land and how to cultivate follow ups with sources.

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    • How a local sports reporter found her TikTok audience

    Sports reporter Nur B. Adam uses TikTok to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app.

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    • Working with the VPC to put great video with your story

    A brief look at the importance of video in everyday journalism, how to work with the VPC, how and what to shoot, different platforms esp. IG reels and TikTok.

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    • Write better headlines and captions

    Learn how the pros at the Design Center zero in on the heart of the story, using just a few words.

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