Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).
More training on Audience Engagement:
Mapping tools that reveal inequalities in our communities
This will use Census data and two new network tools: Diversity Dashboard and Pass the Mic, to see where stories land and how to cultivate follow ups with sources.
How a local sports reporter found her TikTok audience
Sports reporter Nur B. Adam uses TikTok to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app.
Working with the VPC to put great video with your story
A brief look at the importance of video in everyday journalism, how to work with the VPC, how and what to shoot, different platforms esp. IG reels and TikTok.