Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

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    • Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

    This presentation looks at an array of A/B-tested headline alternatives, and explores why certain options won out over others.Download

    More training on Audience Engagement:

    Tips for sharing premium content on social

    premium content on social from Content Strategist Jaime Cárdenas.

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    • Twitter tips for journalists

    Learn how to plan out a Twitter Thread, why Twitter Moments are important and get a refresher on the basics of the platform in this one-hour session led by Detroit Free Press Audience Editor Brian Manzullo.

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    • Protected: Scrape-a-palooza and Google Flourish

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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