Google News Lab training

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    • If you’ve ever wondered about Google News Lab and what tools you’re missing out on, then this is the training for you. Daniel Petty, a certified Google News Lab trainer with the Denver Post, will walk you through with some of the cool tools such as reverse image search, advanced search, maps and Google Fusion tables.

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    News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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    • Conversational headlines

    Getting readers to tap your story starts ​with a headline that makes them a promise​.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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    • Reporting with Pinpoint

    Learn how to probe through millions of documents, including audio, video, PDFs and more, to find patterns or that proverbial needle in a haystack. You’ll see case studies of how Gannett journalists have used this software to break big investigative stories.

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