Find your shark (high interest topics in your community)

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    • When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier. Not every market has sharks, but they do have the potential for big stories. Do you know what your shark is? Will you be ready when yours arrives? Executive Editor Paul Pronovost of the Cape Cod Times discusses how to prepare for that big moment through training, tools and expectations.

    More training on Planning:

    Mapping tools that reveal inequalities in our communities

    This will use Census data and two new network tools: Diversity Dashboard and Pass the Mic, to see where stories land and how to cultivate follow ups with sources.

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    • Write better headlines and captions

    Learn how the pros at the Design Center zero in on the heart of the story, using just a few words.

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    • Conducting a source audit and building a diverse source database

    You likely know the racial and ethnic makeup of your newsroom, but what about your sources? Let’s talk about why diverse sourcing is important, how to find out how well your sources represent your community and ideas on creating and retaining those sources.

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    • Reporters toolkit for search

    Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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