Engagement is becoming more important than ever for newsrooms. Summer Moore, Dan Spears of Wilmington, Michelle Everhart of Columbus and Katie Landeck of Panama City offer some clear steps to start toward building relationships with your readers –– including in-person, social and online.
More training on Audience Engagement:
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Tracking diverse content for Black and Latino communities
For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.