Best practices for engagement and UGC forms

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    • Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.

    More training on Audience Engagement:

    News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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    • Listening effectively: Lessons from an extreme extrovert

    Hear from Louisville editor Mary Irby-Jones on how she learned to stop talking so she could hear other people.

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    • Five keys to better virtual leadership

    We explore how journalists around the company are learning to listen more, communicate better, celebrate good work, constructively identify areas for improvement and reconnect in ways that return some of the joy and fulfillment we’ve been missing.

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