Best practices for engagement and UGC forms

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    • Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.

    More training on Audience Engagement:

    Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • Understanding the financial side of our business

    Learn how to make the budget work for you, rather than the other way around.

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    • Community engagement for underserved communities

    Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.

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    • Your power as an informal leader

    You don’t need to have rank and seniority to exert leadership. What you prioritize, what you value, how you listen, how you communicate, whose voices and views you feature, who you lift up, small gestures of mentorship, open-mindedness to advice and counsel — these all are informal acts of leadership.

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