Best practices for engagement and UGC forms

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    • Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.

    More training on Audience Engagement:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • Understanding the financial side of our business

    Learn how to make the budget work for you, rather than the other way around.

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    • Community engagement for underserved communities

    Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.

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