Jean Hodges, GateHouse senior director of content, helps decision-makers understand how to grow their news organization’s audience. In this quick video, you’ll learn how to set goals and how to reach them.
More training on Audience Engagement:
Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
Community engagement for underserved communities
Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.