A reporter’s understanding of analytics: This is a basic overview of how to use Parse.ly, Google Analytics and others. What does this mean for you, as a reporter? Note: This training from 2018 speaks to “page views.” In 2020 and beyond, we know there are better measures for audience engagement that help us understand longer-term relationships with readers. There’s more in the Audience Engagement category, with more coming into 2021.
More training on Metrics tools:
DEI tagging for editors and producers
As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
All you need to know about Parse.ly
In this webinar, reporters receive an overview of all the things Parse.ly can help them do.