Analytics (for reporters)

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    • A reporter’s understanding of analytics: This is a basic overview of how to use Parse.ly, Google Analytics and others. What does this mean for you, as a reporter? Note: This training from 2018 speaks to “page views.” In 2020 and beyond, we know there are better measures for audience engagement that help us understand longer-term relationships with readers. There’s more in the Audience Engagement category, with more coming into 2021.

    More training on Metrics tools:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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