Analytics (for editors) Skill: Level: Metrics tools Expert As an editor, what trends should you be looking for to steer coverage? How can you use analytics to grow your audience? This webinar goes in depth on how leadership can use analytics to improve both coverage and audience relationships. More training on Metrics tools: Putting metrics to use on your beat What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content? Skill: Level: Audience Engagement Beginner Metrics tools Beginner Metrics refresher: Overview of Parse.ly and Google Analytics dashboards This training is recommended for new employees. We cover the basics of how to use our metrics tools. Skill: Level: Metrics tools Beginner Understanding our key audience segments Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers. Skill: Level: Audience Engagement All Levels Metrics tools All Levels DEI tagging for editors and producers As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means. Skill: Level: Diversity & Inclusion Beginner Ethics & Standards Beginner Metrics tools Beginner