How to create headlines that rank. SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.
More training on Audience Engagement:
From Preps to Pros: Football SEO strategies
It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially […]
SEO Champions: August 2022 Deep Dive
The SEO champions team discussed 2022 Football SEO strategy and reviewed a case study on the Uvalde video published by the Austin American Statesman.
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.