What we’ve learned about readers’ interests in Covid-19 coverage in the early going.
More training on Audience Engagement:
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
Community engagement for underserved communities
Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.
DEI tagging for editors and producers
As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.