What we’ve learned about readers’ interests in Covid-19 coverage in the early going.
More training on Audience Engagement:
Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Metrics refresher: Overview of Parse.ly and Google Analytics dashboards
This training is recommended for new employees. We cover the basics of how to use our metrics tools.
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.