It’s essential that journalists on every beat understand how to gather and analyze information related to social media, web analytics and advertising, and websites. This workshop uses case studies of BuzzFeed News investigations into misinformation and ad fraud, as well as tips and tutorials, to equip journalists with the basic skills they need to incorporate this data into their work.
Craig Silverman of BuzzFeed News discusses how to use data from social media, analytics and the web to find and tell stories.
More training on Investigative:
Reporters toolkit for search
Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Reporting with Pinpoint
Learn how to probe through millions of documents, including audio, video, PDFs and more, to find patterns or that proverbial needle in a haystack. You’ll see case studies of how Gannett journalists have used this software to break big investigative stories.