#DoJournalismWithImpact (for digital editors)

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    • Got a major project planned? Why not use Architect, the new external article template from GateHouse Media? Program developer Tyson Bird touches on how this tool can be used most effectively and shows examples of the template in action.

    More training on Design:

    Reporters toolkit for search

    Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    • News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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    • Conversational headlines

    Getting readers to tap your story starts ​with a headline that makes them a promise​.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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