Parse.ly for reporters

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    • How long are readers spending with your stories? How did they get there? Where do they go when they’re done reading? What do they crave more of, or less of? This training will help reporters answer these questions.

    More training on Metrics tools:

    DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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    • All you need to know about Parse.ly

    In this webinar, reporters receive an overview of all the things Parse.ly can help them do.

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    • Analytics (for digital editors)

    How can you disseminate the numbers, while adding actionable items? We look at how the numbers can help drive major projects, and what you can be bringing to your news meetings.

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