Parse.ly for reporters

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    • How long are readers spending with your stories? How did they get there? Where do they go when they’re done reading? What do they crave more of, or less of? This training will help reporters answer these questions.

    More training on Metrics tools:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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