Protected: Table Stakes IV: Funnel occasional users to habitual and paying/valuable loyalists Skill: Level: Audience Engagement Expert Intermediate This content is password protected. To view it please enter your password below: Password: More training on Audience Engagement: Curate newsletters that win with readers Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them. Skill: Level: Audience Engagement Expert Digital design and production Develop an audience plan for a big winner in the making Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win. Skill: Level: Audience Engagement All Levels Planning All Levels Unlock the value in evergreen stories Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value. Skill: Level: Audience Engagement Beginner Digital design and production Planning All Levels The art of “goosing” to extend the value of our best content We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better. Skill: Level: Audience Engagement Intermediate Digital design and production