Parse.ly for data nerds Skill: Level: Metrics tools Expert In the weeds for BI types. More training on Metrics tools: Understanding our key audience segments Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers. Skill: Level: Audience Engagement All Levels Metrics tools All Levels DEI tagging for editors and producers As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means. Skill: Level: Diversity & Inclusion Beginner Ethics & Standards Beginner Metrics tools Beginner Improving our relationship with readers A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver. Skill: Level: Audience Engagement Beginner Design Beginner Metrics tools All Levels Planning All Levels Reporting & Writing All Levels All you need to know about Parse.ly In this webinar, reporters receive an overview of all the things Parse.ly can help them do. Skill: Level: Metrics tools All Levels
