This webinar explores strategies for growing followers, likes and shares on social media; it then digs deeper, looking at ways to enhance a social media strategy to impact other content KPIs, such as website traffic, newsletter subscriptions and more.
More training on Social:
Social media production tricks
Learn how to resize images to perfectly fit any format for a social channel using the Sprout Social Landscape image resizer.
Why Instagram is the present, not just the future
The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.
Five case studies that illuminate our ethics and social media policies
Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.
Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.
Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).