Sharpen your skills and build your career
Welcome to the training portal for the USA TODAY Network.
We’ve gathered resources to help you improve your skills, learn best practices and explore new tools. You’ll learn from the best of Gannett as well as our partner organizations.
Learn why diversity and inclusion are core to our mission, explore how to turn a hotel room into a portrait studio, study ways to find the heart of a story and communicate it in beautiful prose.
Welcome to the new USA TODAY Network training portal. We're bringing together the best of our two former companies' training resources, making them easier to use and share.
SEO Champions – October 2021 Deep Dive
The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]
Election SEO resources
Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.
Reporters toolkit for search
Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Getting readers to tap your story starts with a headline that makes them a promise.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Reporting with Pinpoint
Learn how to probe through millions of documents, including audio, video, PDFs and more, to find patterns or that proverbial needle in a haystack. You’ll see case studies of how Gannett journalists have used this software to break big investigative stories.
Using specialized search engines to find sources, data and fact-checks
Execute deeper, more precise, more sophisticated web searches by harnessing specialized search engines. Diversity your stories, angles, sources and readers.
Using search trends to stay ahead of the curve
Narrow parameters, create comparisons and overlays and discover what local audiences are looking for in real time.
Reporting on the Census
How to be prepared for the huge release of Census data due in mid-August.
Secure communications with sources and tipsters
Tips and traps: Tools such as Signal app, Freedome and VPNs to keep you, your data and your sources safe.
How to find diverse sources to build trust, better serve our readers and grow audience
Enterprise reporters Romi Ruiz, Marc Ramirez and Jessica Guynn talk about how they work to build trust with diverse audiences and find story ideas about communities that represent different experiences in the United States.
CSV Match and other fuzzy-matching tools
Finds matches between two files rather than within one.
Backgrounding a business
How to search for proxies and tools for covering business, non-profits and the economy overall.